1) Blog on business topics at least 3x a week;
2) Expand the boundaries of your marketing demographic;
3) Become the “Go2” expert: share ideas and resources freely with clients.
4) Write news releases about your business.
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Email the release to company stakeholders, clients or customers.
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Post them on your website.
5) Offer “free, brownbag seminars” on topics in your brand’s area of expertise.
6) Use social media if only for the Google Juice-effect on your website.
7) Update the content your website – frequently.
8) On the “Contact” page of your website, invite visitors to link to you on Twitter, LinkedIn, Plaxo, FB. Make it an easy “to-do” by adding quick, click-link icons.
9) Offer complimentary consultations for new clients.
10) Write a (____”White” is so blah…insert color of your choice___) Paper. Offer it as a promotional lead-generation tool.
11) …oh, that’s right. I said “10″, didn’t I. . .
Stay tuned. Till next time ~Cyndie
