Admission: I’ve not yet read Seth Godin’s books. This is very unfortunate because I love the daily feed I get from his blog.
This arrived in my email box this morning…it’s the last line that really touched me. So, I’m asking myself, where’s my courage in my business? Want to ask yourself that too? Whatever your answer, I’d love to hear of your response to Godin’s comment about market testing.
“Netflix tests everything. They’re very proud that they A/B test interactions, offerings, pricing, everything. It’s almost enough to get you to believe that rigorous testing is the key to success.
- Except they didn’t test the model of renting DVDs by mail for a monthly fee.
- And they didn’t test the model of having an innovative corporate culture.
- And they didn’t test the idea of betting the company on a switch to online delivery.
The three biggest assets of the company weren’t tested, because they couldn’t be.
Sure, go ahead and test what’s testable. But the real victories come when you have the guts to launch the untestable.”
Till next time… ~Cyndie
